Are you planning to watch the IPL this year? Cheer for CSK? Wear Royals blue? Howl at the auction and moan about your uncapped wonder?
Congratulations. You, my friend, are complicit in a great con. You are guilty.
The next time a spot is fixed, it’s on you. The next time an owner makes a shady side deal, it’s on you. The next time one of the game’s caretakers takes a gamble that’s not cricket, dear reader, you are responsible.
Every time the powers are asked about the sickness in the sport, they respond that we’re giving the people what they want. The people keep watching. The people want the spectacle and we give it to them.
You are the people. You are bought and sold and sold again. The BCCI sells you for a cent. Star Sports buys your eyeballs for pennies, and sells your soul back to Pepsi for a nickel. You are the decimal point in a spreadsheet.
The fastest way to reforming the IPL–and the BCCI–is empty stadiums and dropping TV ratings. If you don’t like what you’re hearing, then don’t watch. Just this year, at least this year. Don’t watch.
Send a message. Withhold your time and attention. It’s all you have.
(Photo credit: duncan)